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Correct UTM links, first time.

Type the parameters and copy the link: UTMTrackly normalizes values, handles parameters already in the URL and warns you before bad data reaches Google Analytics.

Try the builderSee the plans
Where traffic comes from: newsletter, facebook…
The channel: email, cpc, social…
The campaign name: summer_sale…

Your link

Enter URL, source, medium and campaign to see the link.

Want short links, dynamic QR codes and click statistics? See the plans →

The builder runs entirely in your browser: the links you create are not sent to any server.

How it works

Three steps, a few seconds. Watch the builder at work, or click a step.

https://example.com/autumn · utm_source=Newsletter · utm_medium=Email · utm_campaign=Autumn Sale → https://example.com/autumn?utm_source=newsletter&utm_medium=email&utm_campaign=autumn_sale

One platform, three modules

The builder is just the start. With Premium and Enterprise you manage campaigns, links and results in one place, with the modules you need.

UTMTrackly

Campaigns and UTM governance

  • Campaigns with dates, channels and status
  • Company-wide dictionaries of accepted values
  • Duplicate checks and a shared library

Shrtnr

Short links and QR codes

  • Short links on your own domain
  • Dynamic QR codes: change the destination without reprinting
  • Protection against dangerous destinations

Insights

Privacy-first analytics

  • Clicks and scans kept apart, bots excluded
  • Countries, devices and referrers
  • No IP addresses stored

Plans

Start free. When your team grows, choose where the platform runs.

Free

For freelancers and small teams

  • Complete UTM builder
  • Bulk mode and CSV export
  • Static QR codes
  • No sign-up
Use the builder

Premium

Your workspace, managed by us

  • Dedicated workspace at yourcompany.utmtrackly.com
  • Pick your modules: UTMTrackly, Shrtnr, Insights
  • Team, roles and branding
  • Hosting, backups and updates included
Discover Premium →

Enterprise

Your infrastructure, your control

  • Installed on your servers and your domain
  • License with no mandatory subscription
  • White-label, API and custom features
  • Help with installation and migration
Discover Enterprise →

With Enterprise, hosting, domain and infrastructure management remain the customer’s responsibility.

Frequently asked questions

What are UTM parameters?

Tags added at the end of a link (utm_source, utm_medium, utm_campaign…) that tell Google Analytics and other tools where each visit comes from.

Which parameters are required?

Reliable tracking needs utm_source, utm_medium and utm_campaign. utm_term and utm_content are optional and help tell keywords and variants apart.

Why do values become lowercase?

Google Analytics is case-sensitive: “Facebook” and “facebook” would be two different sources. Normalization prevents split reports; you can turn it off in the options.

Are my links stored anywhere?

No. The free builder works in your browser and does not send links to any server. Saving and a shared library come with Premium and Enterprise.

Can I shorten links and count clicks?

Yes, with the Shrtnr module (short links and dynamic QR codes) and Insights (analytics), available on the Premium and Enterprise plans.

A project by Playground.

Playground.

Born in Playground.

Playground. is the digital lab that plays seriously: an established network of strategists, designers, data scientists and developers that comes together around each project. Remote by choice, it helps companies grow with a precise method: experiment, measure and scale what works.

UTMTrackly brings the same principle to every campaign: clean data from the very first click, so every decision rests on reliable numbers.

Discover Playground.

Playground.’s business units