# UTMTrackly

> UTMTrackly is a free UTM link builder and a platform for UTM campaigns, short links, dynamic QR codes and privacy-first click analytics. It is made by Playground. (Vasto, Italy) and available in Italian, English and Spanish.

## What it does

- **Free UTM builder** at https://utmtrackly.com: builds links with utm_source, utm_medium, utm_campaign, utm_term and utm_content, one at a time or in bulk, with CSV export and static QR codes. It runs entirely in the browser, needs no account and does not send links to any server. Values are normalized (lowercase, encoded) so Google Analytics does not split the same source in two.
- **UTMTrackly module**: campaigns with dates, channels, status and click goals; a company-wide dictionary of approved UTM values; reusable UTM templates.
- **Shrtnr module**: short links on a custom domain, folders and tags, password and expiry, automatic broken-link checks, dynamic QR codes (change the destination without reprinting) with frames and colours, ZIP export.
- **Insights module**: clicks and scans counted separately, bots excluded, country map, devices, referrers, any date range, CSV export and read-only shareable reports.
- **Security and privacy**: IP addresses are not stored; visitor identifiers rotate daily so people cannot be tracked over time; two-step verification (TOTP) with recovery codes; roles (owner, admin, editor, viewer); activity log.

## Plans

- **Free**: the UTM builder and static QR codes on the website, free, no account.
- **Premium**: a dedicated workspace at yourcompany.utmtrackly.com, run by Playground.: hosting, daily backups and updates included; modules chosen per customer. Price on request.
- **Enterprise**: the same platform installed on the customer's own servers and domain (Docker Compose), with a licence that has no mandatory subscription, white-label, a documented REST API (OpenAPI) and installation and migration support. Price on request.

## Key pages

- Home and free builder: https://utmtrackly.com/ (Italian), https://utmtrackly.com/en/ (English), https://utmtrackly.com/es/ (Spanish)
- Premium: https://utmtrackly.com/en/premium/ · https://utmtrackly.com/premium/ · https://utmtrackly.com/es/premium/
- Enterprise: https://utmtrackly.com/en/enterprise/ · https://utmtrackly.com/enterprise/ · https://utmtrackly.com/es/enterprise/
- Privacy policy: https://utmtrackly.com/en/privacy/
- Cookie policy: https://utmtrackly.com/en/cookies/
- Terms of service: https://utmtrackly.com/en/terms/

## Facts

- Publisher: Playground. di Tano Giuseppe, VAT IT02610410694, Vasto (CH), Italy. Contact: hello@atipicaplayground.com
- Short links of the first version (s.utmtrackly.com) are no longer active and answer HTTP 410.
- Prices for Premium and Enterprise are agreed per customer; there is no public price list.